Building A Profitable Social Media Strategy

What is a social media strategy??

A social media strategy gives you guidelines and specific activities to follow, when creating content for your pages across social medial platforms. After setting your goals, you need to create strategies that will help you achieve your goals. Examples of goals on social media are:

  • I want to increase brand awareness,
  • I want to increase my follower count
  • I want to increase engagement
  • I want to use social media for customer support.

Let’s say for example you want increase your follower count.  What kind of strategy will you need, to pull that off?Remember that whatever strategy you choose-  must be doable and realistic. Example of strategies to increase your followers: 

  • Create content that encourages your followers to tag their friends or other businesses.
  • Post content at times when your followers are active
  • Host giveaways on your page that encourages participants to tag other users.
  • Create more video content

These are just an example of strategies a business can use to increase followers on social media.

Over to you! What goals have you set out for your business on social media this month?? Drop a comment and we could offer you free strategies to realize those goals.


  • comment-avatar
    @jessyrity1072 April 20, 2018 (1:22 pm)


  • comment-avatar
    Adaobi May 6, 2018 (10:37 pm)

    I want to create content that can attract more followers. Also since my line of business is saturated i want to do something different.

    • comment-avatar
      Kevwe Akarue May 8, 2018 (12:16 pm)

      Hi Adaobi, thanks for reading. To create content that will attract more followers, you will need to first understand who your followers are. Armed with such information you can then know the best way to put out your content. For example, if you find out your followers are young female – you can research for hot topics that will interest this group and use these topics to create valuable content. Other tips: Create a lot of video content as videos are doing well at the moment on social media.Hope this helps. Best – kevwe .