15 Instagram Stats Every Business Owner Should Know in 2019

Have you ever wondered why  your business needs an active presence on Instagram? These 15 stats below, will help you make an informed decision:

 

1. Instagram now has 1 billion + active monthly users with more than 500 million active daily.
2. Per demographics, 50.3 percent are female, while 49.7 percent are male.
3. 75% of Instagram users are below the age of 35.
4. 60% of Instagram users login to the app daily.
5. Instagram users spend an average of 53 minutes online everyday.
6. Post(s) that include other handles, get over 56% more engagement.
7. Posts with location receive 79% more engagement.
8. Video content gets fewer likes than photo content.
9. Using at least (1) hashtag with your post, will get it 12.6% more engagement.
10. Guess how many Instagram accounts are using Insta story daily?? A whooping 500 million.
11. 80% of Instagrammers use the application to make buying decisions.
12. Sponsored videos get more 3 times more comments than sponsored photos.
13. 2 million + advertisers worldwide, use Instagram
14. Over 200 million+ Instagram users visit at least (1) business page per day.
15. Over 30% of Instagram users have used their mobile device to purchase something from Instagram.

Which of these stats do you find most intriguing?