4 Action Packed Tips To Win Out Your Competitors on Facebook.
As at the first quarter of 2019, Facebook has over 1.5 billion + daily active users. If you aren’t taking advantage of this platform, the cost of missing the opportunity is just too high. However, marketing on Facebook can be highly competitive as there are many other businesses like yours using the platform. Let’s look at these 4 Action packed tips to win out your competition today:
- Setup Your Facebook Page: It is advisable to open a business Facebook page, as opposed to just promoting your business on your Facebook profile. A Facebook page is packed with features and analytical tools that will help you showcase a professional image and track your performance. The next step is to optimize your Facebook page
- Optimize Your Facebook Page: Do this, by using high quality images for your profile and cover photo. You can also choose to use a video for your cover photo, as videos are currently getting more engagement on social media than photos. Update your contact and location details as many times as needed, to reflect up to date information. Use keywords all through your page that target your ideal audience and take advantage of the ”About Us” section to tell your brand’s story in the most captivating way.
- Focus on using video content: Did you know, Facebook users watch over 100 million hours of video per day? If you can only post one type of content on Facebook, it needs to be video content. Always keep in mind, that 85 % of Facebook users, watch videos with the sound off, so ensure you use a caption for all your videos.
- Spy on your competitors: It sometimes, helps to know the exact strategy your competitors use online. This can help you make more informed decisions. Frequently visit their business page to test out how responsive the messenger bot is. You can also see ads your competitors are running globally, by visiting their business page and selecting ”global ads”. You will be able to see details of the ads they run and take inspiration from there.
These 4 action packed tips are highly effective and will help you win out your competitors on Facebook. Got any more ideas? Feel free to share with us in the comment section.