The Power of Using Facebook Reviews

Did you know your Facebook reviews have the capacity to increase sales for your business? Facebook review is a form of user generated content to help grow your business. Take a look at these stats below, to find out why:

According to data from Bright  Local’s Consumer Review Survey:

  • 90% of shoppers’ purchasing decisions is influenced by user-generated content.
  • 76% of consumers believe the content everyday people share is more honest than advertising from brands.
  • 87% of consumers say that a business needs a rating of 3-5 stars before they will use them
  • Reviews and other user-generated content can often be even more influential than advertising.

If you don’t already use Facebook reviews for your business, now is a good time to get started. You will also need to request reviews from your customers or clients to populate this space. Follow these tips to request reviews:

  1. Give your customers or clients clear instructions on how to drop a review for your business via Facebook. You might need to include links and photos to make the whole process much easier for them.
  2. Try creating a draft review and asking your clients to edit as desired. This can be very good for busy customers.
  3. In your shopping bags, include cards that have your Facebook review link clearly outlined.
  4. Monitor comments dropped on your Facebook page. Follow up positive commenters with requests asking for a review.

Use these steps, to proactively build your online reviews.  Do you have questions about reviews? Feel free to drop in the comment section below.

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