4 Social Media Content Trends To Implement in 2020

Social Media is ever dynamic- with continuous changes in how users interact with the platform. This post will touch base on some trends and the best way to implement them for the benefit of your business in 2020.

1. Customize content based on users activity: Study insights from previous posts, and use these details to make informed decisions that will aid you in creating future posts your audience will love. Social media platforms like Instagram and Facebook have in built analytical tools that show you how a post has performed.
2. Use Ephemeral content to drive immediate action: Ephemeral content disappears after a certain time. Take for example, Facebook and Instagram Stories. Use this time based content to encourage your users to take instant action like going to your website or making a purchase. Ensure your content is visually engaging to stimulate action.
3.  Did you know, 50% of internet users watch videos on major social media platforms like Facebook, Instagram and Twitter. Take out time to create  and post videos for your social media strategy in 2020.
4.  Did you know, 22% of internet users, aged 18-34 buy products after seeing influencers give a positive review about it? In 2020, research and team up with influencers to increase brand awareness and sales for your business.

Now, is the right time to get thinking about how you can adapt theses trends into your approach.