Social Proof: And Why It Is Relevant For Your Business
According to Square Lovin, ”Social media proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation”. For example, psychology says, if all your friends fall off a bridge, you would likely do the same. How is this connected to getting results from your social media marketing strategy? Let’s get down to it: When other users recommend your service or product, it increases conversions in comparison to advertisements. People tend to want to associate with a brand or business that other users associate with. For example: Restaurants that label a product as their most popular dish can see up to 30% increase in product sales. Social proof can take up different forms. 9 0ut of 10 people trust recommendations from friends and this influences their purchasing decisions. On the other hand, if someone is labelled as an expert, people automatically trust recommendations made by them.
So how can your business take advantage of social proof in this digital age?
- Using more user generated content: Let your content be primarily reviews or testimonials from your customers or clients. This social proof technique can help your business grow dramatically.
- Promote certifications or awards that your business has received. This is another form of social proof. When others see you are being recognized it will increase chances of them wanting to buy your products or work with you.
Taking advantage of social proof techniques is a sure way to take your business to the next level on social media.